Ari was one of those kids making movies with his dad’s video camera when he was 12. Not much has changed, but the films are arguably better now.
A couple of decades (and a bit) on, Ari is the co-creator and director of the hugely popular web series SuzelleDIY and the sensational TV series Tali’s Wedding Diary, with a host of awards, nominations and broken viewership records between them. Both productions epitomise his impeccable comic timing and talent for creating memorable characters.
Having been there every step of the way in the growth of the brand SuzelleDIY, Ari has developed a vast understanding of utilising social media as an integrated tool to expose and support content. As a writer and editor to boot, he is always thinking of the bigger picture.
As a filmmaker, Ari has many strings to his bow and has a host of short films and music videos to his name, including two for star rapper Jack Parow. He’s also one of the only South African directors to have had two short films selected as Vimeo Staff Picks.
Perhaps most impressively of all, he has appeared on the cover of YOU magazine posing with his more famous wife.